#132 - RORY WILLIAMS - Building a Strong-Dad Movement
In this energising and brutally honest episode, we sit down with Rory Williams (@rory_strongdad)—fitness coach, father of two, and creator of the “Strong Dad” movement—to explore what it really means to be a modern father. Rory opens up about the pressures dads face today: being present, being providers, and being strong—mentally, emotionally, and physically.
We discuss the silent struggles of fatherhood: lack of support, loneliness, and society’s limited celebration of committed dads. Rory shares practical tools for reclaiming your physicality and identity through strength training, early-morning routines, and daily habits—without sacrificing your role as a present, engaged parent.
He also reveals how he grew his social media presence from 7k to over 80k in under a year by speaking directly to modern fathers with raw honesty and clean storytelling. If you’re a dad who’s ever felt lost, exhausted, or just wants to get back on track—physically or mentally—this episode offers powerful motivation, useful strategies, and a reminder that you're not alone.
WE CHAT ABOUT
Redefining strength for modern dads
Loneliness and lack of support for fathers
Building consistency through early-morning routines
The role of strength training in longevity and masculinity
Why “dad bod” culture is holding men back
Social media growth and purpose-led content
Journaling, cold plunges, and other self-regulation tools
What Rory’s coaching model really offers beyond fitness
NOTABLE QUOTES
On modern masculinity:
“It’s a good thing for men to be masculine. Lifting weights is part of that—and it helps everything else in your life rise with it.”
On invisible dads:
“As a father, it’s easy to become invisible. Culturally, dads aren’t celebrated—we’re expected to grind, then come home and be perfect.”
On reclaiming your identity:
“So many guys look in the mirror and don’t recognise themselves anymore. Step one is taking back your physicality.”
On longevity and strength:
“I don’t just want to be alive in my 70s—I want to be sprinting after my grandkids.”
On routine and momentum:
“If I have to get up at 4:30am to train, I will. Because when I don’t, I’m not the man—or the dad—I want to be.”
On social media growth:
“The messaging matters more than the videography. People respond to what’s real.”
On being enough:
“My whole life I’ve felt like I wasn’t enough. Sometimes the message I need most is: you’re doing okay.”
PERKS FOR YOU
10% off Liforme yoga mats with code HUSLER10
10% off expert validated wellbeing brand at Healf via this link
10% off Colorful Standard clothing with code ADAMHUSLERCS10
20% off Vivobarefoot shoes with code HUSLER20
5% off Nurosym vagus nerve stimulation device with code ADAMH5
25% off our online studio full of yoga, sound and meditation, with code HONEST25 (25% off single 12 month membership or reoccurring monthly membership until cancellation)
THE HOSTS
@adamhusler - Drawing from a variety of lives lived off the mat, Adam Husler brings a unique perspective to those who seek more from yoga than making pretty shapes. He offers creative, effective and clearly-sequenced teachings that focus on balancing flexibility and strength; physically and mentally. Educated by globally renown teachers, including Jason Crandell and Michael Stone, Adam specialises in a signature style of Alignment-Based Vinyasa— fuelled by a fascination with anatomy and a desire to ask ‘why?’.
Based in London, Adam teaches a robust schedule in one of the worlds top yoga studios, Triyoga, and world leading gym, Equinox. On top of this, Adam leads workshops, trainings and teaches festivals continuously around the world, leaving him with thousands of teaching hours under his belt and plenty of appearances in national and international media.
For workshops, trainings, events and retreats, find out more here.
@iamhollyhusler - From belting out original pop tunes at the London O2 stage to 20,000 people, whilst supporting Westlife, to singing healing mantras and playing magical instruments, to seas of sleeping yogis, at events and studios across the globe; Holly’s journey has led to a deep desire to help people find conscious connection and their own inner peace.
For trainings, workshops, music, events and retreats, find out more here.
